Tinkering : consumers reinvent the early automobile.

Exploring the perception of female millenial consumers on celebrity endorser scandal : implications for purchase intent

Exploring the influence of brand aestethics on consumers' image of the Woolworths brand

We first : how brands and consumers use social media to build a better world

The study of how the perceived meaning of flowers have influenced consumer's flower purchasing habits, with special focus on roses and orchids

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptions

Does the colour of the beer bottle influence South African consumers' perception of the brand?

Beauty before bunnies : a look into the relationship between MAC Cosmetics and their consumers and how these consumers remain loyal to the brand despite the brand's practice of animal testing

True food : an exploratory study of organic consumers in Cape Town

To compare the intended brand identity and the perceived and experienced brand image of South African National Parks (SANPARKS) brand by conducting a comparative thematic content analysis amongst SANPARKS' employees as well as a selected group of SANPARKS' consumers