Marketing essentials

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Title:

Marketing essentials

Author:

Dibb, Sally, 1963-

ISBN:

9781408011508

Personal Author:

Dibb, Sally, 1963-

Publication Information:

Australia ; London : South-Western Cengage Learning, ©2009.

Physical Description:

xviii, 457 pages : color illustrations ; 26 cm

Subject Term:

Added Author:

Simkin, Lyndon, 1961-

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168023669191	658.8 D543M 2009	1	Searching... Unknown
Searching... 1:VCCT	1:GEN-BOOK	000121558	658.8 DIB	1	Searching... Unknown

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Summary

Summary

This title covers the issues relating to marketing in consumer goods markets, business-to-business markets and for services.

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