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1. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2009
Excerpt: 
Contemporary advertising / Arens, William F.
Available: Copies:
2. 
Cover image for Contemporary advertising and integrated marketing communications
Contemporary advertising and integrated marketing communications
Contemporary advertising and integrated marketing communications
by 
Arens, William F.
Format: 
Books
Publication Date 
2013
Excerpt: 
Contemporary advertising and integrated marketing communications / Arens, William F.
Available: Copies:
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