-- Sportswriting -- Television and radio broadcasts -- Online publishing -- In-depth reporting -- Photojournalism

presentations -- 16. Using direct mail and advertising ; Part four. Managing perograms and campaigns : 17

protection -- Promotion, advertising -- Income sources -- National Music Publishers' Association -- The Harry

media ; Financing and shaping the media : advertising, public relations, and marketing communications

Advertising : concept and copy / Felton, George, 1947-

Advertising creative : strategy, copy, design / Altstiel, Tom.

public service television -- Media literacy -- Advertising regulation and childhood obesity -- Community

Advertising and promotions : an integrated brand approach / Semenik, Richard J.

considerations. Considering community journalism from the perspective of public relations and advertising / Diana

-- Advocacy and speechwriting -- Advertising copywriting -- Afterword: communication, the future, and you.

The fundamentals of creative advertising / Burtenshaw, Ken.

announcements -- Writing advertising copy for electronic media-television, radio, online -- Copywriting for TV