The PR styleguide / Diggs-Brown, Barbara.

The new rules of marketing & PR Scott, David Meerman

PR strategy and application : managing influence / Coombs, W. Timothy.

PR and communication in local government and public services / Brown, John author.

The library PR handbook : high-impact communications / Gould, Mark R.

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs

This is PR : the realities of public relations / Newsom, Doug.

The new rules of marketing & PR : how to use social media, online video, mobile applications

PR today : the authoritative guide to public relations / Morris, Trevor.

Share this : the social media handbook for PR professionals / Waddington, Stephen.

Rethinking reputation : how PR trumps marketing and advertising in the new media world / Seitel

Social media and public relations : eight new practices for the PR professional / Breakenridge