IIE Logo

IIE
Switch to list view
Switch to thumbnail view
Select an Action
56 Results Found Subscribe to search results
000000000000IIE
Print
1. 
Cover image for Marketing management
Marketing management
by 
Marshall, Greg W.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Promotional strategy and new media -- Advertising, sales promotion and public relations -- Persoanl selling
Available: Copies:
2. 
Cover image for Customer relationship management : concepts and technologies
Customer relationship management : concepts and technologies
by 
Buttle, Francis.
Format: 
Books
Publication Date 
2015
Excerpt: 
Customer relations -- Management.
Available: Copies:
3. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
Customer Value -- 2. Company and Marketing Strategy: Partnering to Build Customer Relationships -- Part II
Available: Copies:
4. 
Cover image for Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
by 
Brink, A. (Annekie)
Format: 
Books
Publication Date 
2014
Excerpt: 
Customer relations -- Management.
Available: Copies:
5. 
Cover image for Effective business communication in organisations : preparing messages that communicate
Effective business communication in organisations : preparing messages that communicate
by 
Fielding, M. L. (Michael L.), author.
EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=706997&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Good customer relations and telephone etiquette -- Mass communication.
Available: Copies:
6. 
Cover image for Personal selling
Personal selling
Personal selling
by 
Van Heerden, Neels, 1957- editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
Customer relations.
Available: Copies:
7. 
Cover image for Effective business communication in organisations : preparing messages that communicate
Effective business communication in organisations : preparing messages that communicate
Effective business communication in organisations : preparing messages that communicate
by 
Fielding, M. L. (Michael L.), author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=3641516&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Good customer relations and telephone etiquette -- Mass communication.--Business plans, Business
Available: Copies:
8. 
Cover image for Managing service excellence : the ultimate guide to building and maintaining a customer-centric organization
Managing service excellence : the ultimate guide to building and maintaining a customer-centric organization
by 
Crutcher, C. William, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Customer relations.
Available: Copies:
9. 
Cover image for Going social : excite customers, generate buzz, and energize your brand with the power of social media
Going social : excite customers, generate buzz, and energize your brand with the power of social media
by 
Goldman, Jeremy.
Format: 
Books
Publication Date 
2013
Excerpt: 
Customer relations.
Available: Copies:
10. 
Cover image for The marketing manifesto
The marketing manifesto
by 
Hood, David J.
Format: 
Books
Publication Date 
2013
Excerpt: 
Customer relations.
Available: Copies:
11. 
Cover image for Marketing
Marketing
by 
Kotler, Philip, 1931-
Format: 
Books
Publication Date 
2013
Excerpt: 
wholesaling -- Communicating customer value: advertising and public relations -- Sales promotion and selling
Available: Copies:
12. 
Cover image for The complete marketer : 60 essential concepts for marketing excellence
The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Excerpt: 
marketing -- Understanding customers. Consumer buying behaviour ; Organizational buying behaviour ; Market
Available: Copies:
Limit Search Results
Access Level
Author
Kotler, Philip.
(3)
Du Plooy-Cilliers, F. (Franzél), author.
(2)
Fielding, M. L. (Michael L.), author.
(2)
Gillin, Paul.
(2)
Johnston, Mark W.
(2)
Format
Books
(56)
Item Category 1
Material Type
Language
Library
Shelf Location
Publication Date
Subject
Customer relations.
(31)
Customer relations -- Management.
(8)
Marketing.
(8)
Internet marketing.
(5)
Marketing -- Management.
(5)
Item Available
Advanced Search Location