Search Results for Consumer research.

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Consumer research methods

Fitchett, James, editor of compilation.

Format:

Books

Publication Date

2013

Excerpt:

Consumer research methods / Fitchett, James, editor of compilation.

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Qualitative consumer & marketing research

Belk, Russell W., author.

Format:

Books

Publication Date

2013

Excerpt:

Qualitative consumer & marketing research / Belk, Russell W., author.

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Cover image for Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

Burger, Wouter.

Format:

Manuscript

Publication Date

2014

Excerpt:

Searching for the South African self-directed consumer : a research report into the level of self

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Product innovation toolbox : a field guide to consumer understanding and research

Beckley, Jacqueline H.

Format:

Books

Publication Date

2012

Excerpt:

Product innovation toolbox : a field guide to consumer understanding and research / Beckley

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Online consumer behavior : theory and research in social media, advertising, and e-tail

Close, Angeline, editor.

Format:

Books

Publication Date

2012

Excerpt:

Online consumer behavior : theory and research in social media, advertising, and e-tail / Close

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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

Bearden, William O., 1945-. Handbook of marketing scales.

Format:

Books

Publication Date

2011

Excerpt:

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /

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The psychology of advertising

Fennis, Bob Michaël, 1968-

Format:

Books

Publication Date

2016

Excerpt:

Consumers -- Attitudes.

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Marketing management

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

relationships -- Analyzing consumer markets -- Analyzing business markets -- Tapping into global markets

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The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

Basson, Haneke

Format:

Manuscript

Publication Date

2016

Excerpt:

African consumer's brand perceptions / Basson, Haneke

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10.

Consumer behavior

Schiffman, Leon G. (DE-588)154336181

Inhaltsverzeichnis

Format:

Books

Publication Date

2015

Excerpt:

Consumer behavior / Schiffman, Leon G. (DE-588)154336181

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11.

An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015

Munyuki, Karabo.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumers -- Research -- South Africa.

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12.

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

Motloutsi, Tshianeo.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumers -- Research -- South Africa.

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