Principles of contemporary marketing

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Title:

Principles of contemporary marketing

Author:

Kurtz, David L.

ISBN:

9780324828085

Personal Author:

Kurtz, David L.

Edition:

14th ed.

Publication Information:

Australia ; United States : Southwestern Cengage Learning, c2010.

Physical Description:

xxxii, 670, [114] p. : col. ill. ; 28 cm.

Subject Term:

Marketing.

Added Author:

Boone, Louis E.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025478880	658.8 K96P 2010	1	Searching... Unknown

Over the years, Kurtz and Boone's Principles of Contemporary Marketing, 14e, International Edition has proven to be the premier teaching and learning solution for principles of marketing courses. With each groundbreaking new edition, this bestseller only grows stronger, building on past milestones with exciting new innovations. The all-new Fourteenth Edition continues the Kurtz and Boone tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, Principles of Contemporary Marketing, 14e, International Edition remains in a class by itself.

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