Better green business : handbook for environmentally responsible and profitable business practices

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Title:

Better green business : handbook for environmentally responsible and profitable business practices

Author:

Olson, Eric G., 1967-

ISBN:

9780137010172

Personal Author:

Olson, Eric G., 1967-

Publication Information:

Upper Saddle River, N.J. : Wharton School Pub., c2010.

Physical Description:

xvi, 234 p. : ill. ; 24 cm.

Contents:

Driving forces and challenges that organizations face -- Formulate green strategy to complement traditional strategy -- Green strategy supports operational improvements -- Make green strategy actionable with a proven approach -- Transformation methods and green sigma -- Applying green sigma to optimize carbon emissions -- Instrumenting the planet for an intelligent, sustainable world -- Technology that supports instrumenting the planet -- Business considerations for technology solutions -- Critical trends shaping the future.

Subject Term:

Management -- Environmental aspects.

Business enterprises -- Environmental aspects.

Technological innovations -- Environmental aspects.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... IIEMSA	General Books	33168025462371	658.4083 O.47B 2010	1	Searching... Unknown

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Summary

Better Green Business brings together practical insights and start-to-finish strategies for moving any enterprise to a higher level of environmental stewardship. Drawing on his extensive experience at IBM, Dr. Eric Olson shows how to systematically drive "win-win-win" gains: growing top-line revenue, helping customers increase efficiency, and improving the environment at the same time. Olson's business-focused guidance covers every step of your green business program, from strategy formulation through continuous improvement. He first offers a complete framework for approaching and formulating green strategy, using case studies to identify potential opportunities and business benefits. Next, using real case studies, he demonstrates how to define initiatives, construct roadmaps for transforming vision into reality, and link each investment to business strategy, so businesses can accurately measure results. Olson introduces powerful business process transformation methodologies and technologies for increasing operational efficiency and reducing waste, including IBM's breakthrough Green Sigma approach. He also identifies new opportunities to drive value by "instrumenting the planet," and introduces new technologies that make this possible. Finally, Olson assesses long-term trends that will make "green business" even more crucial in the coming years.