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1. 
Cover image for Advertising : an integrated marketing communication perspective
Advertising : an integrated marketing communication perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012 2011
Excerpt: 
making -- 7. Planning for IMC -- 8. Establishing objectives and budgeting for IMC program -- 9. Message
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2. 
Cover image for Public administration and public affairs
Public administration and public affairs
by 
Henry, Nicholas, 1943-
Table of contents only http://www.loc.gov/catdir/toc/fy0904/2008050353.html
Format: 
Books
Publication Date 
2010
Excerpt: 
/-lPerformance Budgeting, 1940-1 964 183 -- Planning--Programming--Budgeting, 1965-- 1971 1,85 -- Budgeting
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