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Print
by 
Seeco, Louis Itumeleng.
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing the same difference : cultural and language dichotomy in advertising / Seeco, Louis
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2. 
Cover image for Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
Advertising : concept and copy / Felton, George, 1947-
Available: Copies:
3. 
Cover image for Game changers : the evolution of advertising
by 
Russell, Peter, editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
Game changers : the evolution of advertising / Russell, Peter, editor.
Available: Copies:
4. 
Cover image for Game changers : the evolution of advertising
by 
Russell, Peter, editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
Game changers : the evolution of advertising / Russell, Peter, editor.
Available: Copies:
5. 
Cover image for Ad critique : how to deconstruct ads in order to build better advertising
by 
Tag, Nancy R.
Format: 
Books
Publication Date 
2012
Excerpt: 
Ad critique : how to deconstruct ads in order to build better advertising / Tag, Nancy R.
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6. 
Cover image for Strategic writing : multimedia writing for public relations, advertising, and more
by 
Marsh, Charles, 1955-
Format: 
Books
Publication Date 
2012
Excerpt: 
Strategic writing : multimedia writing for public relations, advertising, and more / Marsh, Charles
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7. 
Cover image for Public relations writing : form and style
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Exercises -- Chapter 13: Writing advertising copy -- Advertising as a persuasive force -- Appeal
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8. 
Cover image for The psychology of advertising
by 
Fennis, Bob Michaël, 1968-
Format: 
Books
Publication Date 
2010
Excerpt: 
The psychology of advertising / Fennis, Bob Michaël, 1968-
Available: Copies:
9. 
Cover image for The objects of affection : semiotics and consumer culture
by 
Berger, Arthur Asa, 1933-
Format: 
Books
Publication Date 
2010
Excerpt: 
Language and culture.
Available: Copies:
10. 
Cover image for New media for a new China
by 
Scotton, James Francis, 1932-
Format: 
Books
Publication Date 
2010
Excerpt: 
party / James F. Scotton -- Advertising: wings for the media: Hong Cheng : public relations / Yan Jin
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