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Print
by 
Murray, Chris, 1951-
Format: 
Books
Publication Date 
2010
Excerpt: 
The marketing gurus : lessons from the best marketing books of all time / Murray, Chris, 1951-
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2. 
Cover image for Handbook of longitudinal research methods in organisation and business studies
by 
Hassett, Mélanie E.
Format: 
Books
Publication Date 
2013
Excerpt: 
longitudinal studies. At their best, longitudinal research designs yield rich, contextualised, multilevel and
Available: Copies:
3. 
Cover image for The state of economic and social human rights : a global overview
by 
Minkler, Lanse, editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
-to-date discussion to help scholars and policy makers find the best ways to instantiate economic and social rights
Available: Copies:
4. 
Cover image for An introduction to enterprise architecture
by 
Bernard, Scott A., author.
Format: 
Books
Publication Date 
2012
Excerpt: 
, other books on EA have been practitioner books not specifically oriented toward a student who may be
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5. 
Cover image for The art and practice of economics research : lessons from leading minds
by 
Bowmaker, Simon W.
Format: 
Books
Publication Date 
2012
Excerpt: 
this book's window into the inner workings of some of the brightest and best-known minds in the field
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6. 
Cover image for Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships
by 
Gillin, Paul.
Format: 
Books
Publication Date 
2011
Excerpt: 
extensive experience in this space, the authors' two successful social media books, and more than a decade
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7. 
Cover image for Ordinal item response theory : Mokken scale analysis
by 
Schuur, Wijbrandt van.
Format: 
Books
Publication Date 
2011
Excerpt: 
latent class analysis. This monograph is less technical than many books on the market and is best suited
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8. 
Cover image for International marketing
by 
Cateora, Philip R., author.
Format: 
Books
Publication Date 
2010
Excerpt: 
by which other books are judged. Providing a well-rounded perspective of international markets that
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9. 
Cover image for Fixed-income securities and derivatives handbook: analysis and valuation
by 
Choudhry, Moorad.
Format: 
Books
Publication Date 
2010
Excerpt: 
best book about fixed-income seccurities out there. The book is extremely well written and is the best
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by 
Ott, Brian L.
Format: 
Books
Publication Date 
2010
Excerpt: 
style, each of the book's eleven critical perspectives approaches media analysis from a different point
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