Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.

-- Advertising, public relations, and sales promotions -- Personal selling and sales management -- Glossary

Advertising -- Textbooks.

Advertising and promotions : an integrated brand approach / Semenik, Richard J.

positioning step 2 -- Strategic positioning step 3 -- Strategic positioning step 4 -- Strategic branding

markets and business buying behaviour -- Segmenting markets -- Targeting and positioning -- Marketing

-- Positioning -- Behavior -- Basic guidelines for writing advertising copy -- Purpose -- Objective facts

Distribution Mix and the Travel Trade -- 14. Communications and the Promotional Mix -- 15. Advertising -- 16

Integrated marketing communications in advertising and promotion / Shimp, Terence A.

Positioning (Advertising)

-- The marketing communications mix -- Advertising strategy -- Advertising creativity -- Media concepts

-- Distribution channels -- Promoting products : communication and promotion policy and advertising -- Promoting