Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?

Nutritional labels for pregnant customers at Woolworths stores : building brand loyalty among pregnant customers and improving their shopping experience

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

From soccer mom and granny to fashion forward and trendy : past to present perception of Woolworths