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1. 
Cover image for Advertising : concept and copy
Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
Advertising : concept and copy / Felton, George, 1947-
Available: Copies:
2. 
Cover image for Advertising creative : strategy, copy, design
Advertising creative : strategy, copy, design
by 
Altstiel, Tom.
Format: 
Books
Publication Date 
2013
Excerpt: 
Advertising creative : strategy, copy, design / Altstiel, Tom.
Available: Copies:
3. 
Cover image for Advertising creative : strategy, copy + design
Advertising creative : strategy, copy + design
by 
Altstiel, Tom.
Format: 
Books
Publication Date 
2010
Excerpt: 
Advertising creative : strategy, copy + design / Altstiel, Tom.
Available: Copies:
4. 
Cover image for The copywriter's toolkit : the complete guide to strategic advertising copy
The copywriter's toolkit : the complete guide to strategic advertising copy
The copywriter's toolkit : the complete guide to strategic advertising copy
by 
Berman, Margo, 1947-
Format: 
Books
Publication Date 
2012
Excerpt: 
The copywriter's toolkit : the complete guide to strategic advertising copy / Berman, Margo, 1947-
Available: Copies:
5. 
Cover image for The non-designer's design book : design and typographic principles for the visual novice
The non-designer's design book : design and typographic principles for the visual novice
by 
Williams, Robin, 1953- author.
Format: 
Books
Publication Date 
2015
Excerpt: 
; Paragraph indents ; Not Helvetica/Arial! ; Readable body copy -- Brochures : Tips on designing brochures
Available: Copies:
6. 
Cover image for Creative strategy in advertising
Creative strategy in advertising
by 
Drewniany, Bonnie L., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Advertising copy.
Available: Copies:
7. 
Cover image for Read me : 10 lessons for writing great copy
Read me : 10 lessons for writing great copy
by 
Horberry, Roger.
ESCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=926209&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
Advertising copy.
Available: Copies:
8. 
Cover image for Creative strategy in advertising.
Creative strategy in advertising.
by 
Drewniany, Bonnie L.
Format: 
Books
Publication Date 
2013
Excerpt: 
Advertising copy.
Available: Copies:
9. 
Cover image for Mediawriting : print, broadcast, and public relations
Mediawriting : print, broadcast, and public relations
by 
Whitaker, Wayne R., 1940-
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Advocacy and speechwriting -- Advertising copywriting -- Afterword: communication, the future, and you.
Available: Copies:
10. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
11. 
Cover image for The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
by 
Barry, Pete (Pete S.)
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising copy.
Available: Copies:
12. 
Cover image for Public relations writing : form and style
Public relations writing : form and style
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Exercises -- Chapter 13: Writing advertising copy -- Advertising as a persuasive force -- Appeal
Available: Copies:
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