Advertising media planning : a brand management approach / Kelley, Larry D., 1955-

The media handbook : a complete guide to advertising media selection, planning, research, and

The media handbook : a complete guide to advertising media selection, planning, research, and

The media handbook : a complete guide to advertising media selection, planning, research, and

Advertising media planning.

-- Promotional strategy and new media -- Advertising, sales promotion and public relations -- Persoanl selling

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Advertising & promotion. Hackley, Christopher E., author.

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

Advertising and sales promotion / Koekemoer, Ludi.

advertising / Rowles, Daniel.