Title:
Corporate communication : a guide to theory and practice
Author:
Cornelissen, Joep.
ISBN:
9780857022424
9780857022431
Personal Author:
Edition:
3rd ed.
Publication Information:
Thousand Oaks, CA : SAGE Publications, 2011.
Physical Description:
xvii, 272 pages : illustrations ; 25 cm
Contents:
Part 1: Introduction to corporate communication. Defining corporate communication -- Corporate communication in contemporary organizations -- Part 2: Conceptual foundations. Stakeholder management and communication -- Corporate identity, corporate branding and corporate reputation -- Part 3: Corporate communication in practice. Communication strategy -- Strategic planning and campaign management -- Research and measurement -- Part 4: Specialist areas in corporate communication. Media relations -- Internal communication -- Issues management and public affairs -- Crisis communication -- Part 5: New developments in corporate communication. Leadership and change communication -- Corporate social responsibility and community relations.
Abstract:
'Corporate Communication' provides the most up-to-date treatment of the subject, including the criticality of the function, strategies and activities involved, and how it can be organised and managed properly.
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