Search Results for Interactive television.

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Advertising : concept and copy

Felton, George, 1947-

Format:

Books

Publication Date

2013

Excerpt:

: Establishing Voice ; Words II: Writing Well ; Interactive Advertising and Social Media ; Television and Video

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The media studies reader

Ouellette, Laurie.

Format:

Books

Publication Date

2013

Excerpt:

television viewing in postwar America" -- Anna McCarthy, "From screen to site" -- Leopoldina Fortunati, "The

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Advertising and promotions : an integrated brand approach

Semenik, Richard J.

Format:

Books

Publication Date

2012

Excerpt:

-- Media planning: newspapers, magazines, television, and radio -- Media planning: advertising and IBP in

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Visual communication : images with messages

Lester, Paul Martin.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1212/2009936693-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1105/2009936693-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1212/2009936693-d.html

Format:

Books

Publication Date

2011

Excerpt:

, whether it's graphic design, photography, television, video, or interactive media. And because it's packed

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Transmedia television : audiences, new media, and daily life

Evans, Elizabeth, 1981-

Format:

Books

Publication Date

2011

Excerpt:

Interactive television -- Social aspects.

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