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1. 
Cover image for The complete marketer : 60 essential concepts for marketing excellence
The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Excerpt: 
The complete marketer : 60 essential concepts for marketing excellence / McDonald, Malcolm.
Available: Copies:
2. 
Cover image for Marketing plans : a complete guide in pictures
Marketing plans : a complete guide in pictures
Marketing plans : a complete guide in pictures
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2012
Excerpt: 
Marketing plans : a complete guide in pictures / McDonald, Malcolm.
Available: Copies:
3. 
Cover image for Market segmentation : how to do it and how to profit from it
Market segmentation : how to do it and how to profit from it
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2012
Excerpt: 
Market segmentation : how to do it and how to profit from it / McDonald, Malcolm.
Available: Copies:
4. 
Cover image for Marketing : a complete guide in pictures
Marketing : a complete guide in pictures
Marketing : a complete guide in pictures
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2011
Excerpt: 
Marketing : a complete guide in pictures / McDonald, Malcolm.
Available: Copies:
5. 
Cover image for Marketing accountability : a new metrics model to measure marketing effectiveness
Marketing accountability : a new metrics model to measure marketing effectiveness
Marketing accountability : a new metrics model to measure marketing effectiveness
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2011 2009
Excerpt: 
McDonald, Malcolm.
Available: Copies:
6. 
Cover image for Marketing plans for service businesses : a complete guide
Marketing plans for service businesses : a complete guide
Marketing plans for service businesses : a complete guide
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2011
Excerpt: 
Marketing plans for service businesses : a complete guide / McDonald, Malcolm.
Available: Copies:
7. 
Cover image for Creating powerful brands.
Creating powerful brands.
Creating powerful brands.
by 
De Chernatony, Leslie, 1953-
Format: 
Books
Publication Date 
2011
Excerpt: 
McDonald, Malcolm.
Available: Copies:
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