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1. 
Cover image for Customer service : career success through customer loyalty
Customer service : career success through customer loyalty
by 
Timm, Paul R.
Format: 
Books
Publication Date 
2011
Excerpt: 
Customer service : career success through customer loyalty / Timm, Paul R.
Available: Copies:
2. 
Cover image for Harvard business review on increasing customer loyalty.
Harvard business review on increasing customer loyalty.
Format: 
Books
Publication Date 
2011
Excerpt: 
Harvard business review on increasing customer loyalty.
Available: Copies:
3. 
Cover image for Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement
Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement
by 
Paharia, Rajat.
Format: 
Books
Publication Date 
2013
Excerpt: 
Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement /
Available: Copies:
4. 
Cover image for Grasping service marketing
Grasping service marketing
Grasping service marketing
by 
Jordaan, Yolanda.
Format: 
Books
Publication Date 
2015
Excerpt: 
Customer services.
Available: Copies:
5. 
Cover image for Strategy implementation
Strategy implementation
by 
Verweire, Kurt.
Format: 
Books
Publication Date 
2014
Excerpt: 
processes: measures that improve customer loyalty -- Organizational behaviour: creating a strong customer
Available: Copies:
6. 
Cover image for Services marketing : an interactive approach
Services marketing : an interactive approach
by 
Fisk, Raymond P.
Format: 
Books
Publication Date 
2014
Excerpt: 
rendered -- Promoting the interactive service experience -- Building customer loyalty through service
Available: Copies:
7. 
Cover image for Consumer behaviour
Consumer behaviour
by 
Parumasur, Sanjana Brijball, editor.
EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Chapter 8. Customer motivation -- Chapter 9. Customer attitudes -- Chapter 10. Personality and self
Available: Copies:
8. 
Cover image for Quality management for organizational excellence : introduction to total quality
Quality management for organizational excellence : introduction to total quality
by 
Goetsch, David L.
Format: 
Books
Publication Date 
2014
Excerpt: 
competitive advantage -- Partnering and strategic alliances -- Customer satisfaction, retention, and loyalty
Available: Copies:
10. 
Cover image for How to sell to retail : the secrets of getting your product to market
How to sell to retail : the secrets of getting your product to market
by 
Rayner, Clare.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Introduction -- Defining your ideal customer -- Knowing your customer - case studies -- Reaching the end user
Available: Copies:
11. 
Cover image for Emarketing excellence : planning and optimizing your digital marketing
Emarketing excellence : planning and optimizing your digital marketing
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2013
Excerpt: 
processing models -- 3.7.Customer buying models -- 3.8.Loyalty models -- 3.9.Social media models -- 3.10
Available: Copies:
12. 
Cover image for Superstar leadership : a 31-day plan to motivate people, communicate positively, and get everyone on your side
Superstar leadership : a 31-day plan to motivate people, communicate positively, and get everyone on your side
by 
Conlow, Rick.
Format: 
Books
Publication Date 
2013
Excerpt: 
? Electrify your department? Increase customer loyalty, sales, and productivity while simultaneously
Available: Copies:
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