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Cover image for The new strategic brand management : advanced insights and strategic thinking
The new strategic brand management : advanced insights and strategic thinking
by 
Kapferer, Jean-Noël.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=429882&site=ehost-live
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Books
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2012
Excerpt: 
The new strategic brand management : advanced insights and strategic thinking / Kapferer, Jean-Noël.
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2. 
Cover image for The new strategic brand management advanced insights and strategic thinking
The new strategic brand management advanced insights and strategic thinking
The new strategic brand management advanced insights and strategic thinking
by 
Kapferer, Jean-Noël.
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=429882&site=ehost-live
Format: 
Books
Publication Date 
2012
Excerpt: 
The new strategic brand management advanced insights and strategic thinking / Kapferer, Jean-Noël.
Available: Copies:
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