Managerial economics

Select an Action

Title:

Author:

Png, Ivan, 1957-

ISBN:

9780415809481

9780415809498

Personal Author:

Png, Ivan, 1957-

Edition:

4th ed.

Publication Information:

Abingdon, Oxon ; New York : Routledge, 2012.

Physical Description:

xvii, 364 p. : ill. ; 25 cm.

General Note:

Formerly CIP.

Contents:

Introduction to managerial economics -- Demand -- Elasticity -- Supply -- Market equilibrium -- Economic efficiency -- Costs -- Monopoly -- Pricing -- Strategic thinking -- Oligopoly -- Externalities -- Asymmetric information -- Incentives and organization -- Regulation.

Subject Term:

Managerial economics.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025570330	338.5024658 P738M 2012	1	Searching... Unknown

Bound With These Titles

On Order

Summary

Now in its fourth edition, Ivan Png's Managerial Economics has been extensively revised with :

anbsp;completely new introductory chapter emphasizing decision-making and behavioral biases intensive application to current issues including the sub-prime financial crisis and global competition streamlined presentation focusing on the economics that managers need to know.

As always, the text presents the key concepts of micro-economics intuitively, without requiring any sophisticated mathematics. Throughout, it emphasizes actual management application, and links to other functions including marketing and finance.

The new fourth edition is updated with fresh up-to-date discussion questions from all over the world and enhanced with detailed instructor supplements. It is an ideal text for any course focusing on the practical application of micro-economic principles to management.

Truly useful economics for managers.

An accompanying website, featuring a wealth of supplementary material,nbsp;is available at http://www.comp.nus.edu.sg/~ipng/ed4.htm