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Title:
Social marketing for dummies
Author:
Zimmerman, Jan.
ISBN:
9781119945420
Personal Author:
Edition:
Portable ed.
Publication Information:
Hoboken, NJ : Wiley, 2012.
Physical Description:
xii, 260 p. : ill. ; 22 cm.
Series:
For dummies

--For dummies
Contents:
Introduction -- Making the business case for social media -- Plotting your social media marketing strategy -- Managing your cybersocial campaign -- Joining the conversation -- Leveraging search engine optimization (SEO) for social media -- Developing your strategic mix -- Delving into data -- Comparing metrics from different marketing techniques -- Tallying the bottom line.
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