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1. 
Cover image for Strategic brand management
Strategic brand management
by 
Elliott, Richard H., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Percy, Larry, author.
Available: Copies:
2. 
Cover image for Advertising theory
Advertising theory
by 
Rodgers, Shelly.
Format: 
Books
Publication Date 
2012
Excerpt: 
processing advertising / by Larry Percy -- Theories of emotion and affect in marketing communications / by
Available: Copies:
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