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1.

Cover image for Fashion merchandising

Fashion merchandising

Fashion merchandising

by

Grose, Virginia.

Format:

Books

Publication Date

2012

Excerpt:

Fashion merchandising / Grose, Virginia.

Available: Copies:

2.

Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?

Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?

by

Mjoli, Vuyo.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Excerpt:

Fashion merchandising -- South Africa.

Available: Copies:

3.

Cover image for Fashion : design course

Fashion : design course

by

Faerm, Steven, author.

Format:

Books

Publication Date

2017

Excerpt:

Fashion : design course / Faerm, Steven, author.

Available: Copies:

4.

Cover image for Marketing fashion : strategy, branding and promotion

Marketing fashion : strategy, branding and promotion

Marketing fashion : strategy, branding and promotion

by

Posner, Harriet, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live

Format:

Books

Publication Date

2015

Excerpt:

Fashion merchandising.

Available: Copies:

5.

Cover image for The effects of the rapidly internationalising South African fashion industry

The effects of the rapidly internationalising South African fashion industry

The effects of the rapidly internationalising South African fashion industry

by

Maduna, Gugulethu.

Format:

Manuscript

Publication Date

2014

Excerpt:

Fashion merchandising -- South Africa.

Available: Copies:

6.

Cover image for Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today

Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today

Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today

by

Friedman, Jessica.

Format:

Manuscript

Publication Date

2014

Excerpt:

Fashion merchandising.

Available: Copies:

7.

Cover image for Fashion Branding and Consumer Behaviors : Scientific Models

Fashion Branding and Consumer Behaviors : Scientific Models

Fashion Branding and Consumer Behaviors : Scientific Models

by

Choi, Tsan-Ming, editor.

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739

Format:

Books

Publication Date

2014

Excerpt:

Fashion merchandising.

Available: Copies:

8.

Cover image for Fashion entrepreneur : starting your own fashion business

Fashion entrepreneur : starting your own fashion business

by

Burke, Sandra.

Format:

Books

Publication Date

2013

Excerpt:

Fashion entrepreneur : starting your own fashion business / Burke, Sandra.

Available: Copies:

9.

Cover image for What are we really buying, product or experience? : an exploration of sensory marketing tactics used by fashion retails outlets in South Africa

What are we really buying, product or experience? : an exploration of sensory marketing tactics used by fashion retails outlets in South Africa

What are we really buying, product or experience? : an exploration of sensory marketing tactics used by fashion retails outlets in South Africa

by

Malan, Philippus.

Format:

Manuscript

Publication Date

2012

Excerpt:

Fashion merchandising -- South Africa.

Available: Copies:

10.

Cover image for Fashion factory : manufactoring desire

Fashion factory : manufactoring desire

Fashion factory : manufactoring desire

by

Goss, Nicole.

Format:

Manuscript

Publication Date

2012

Excerpt:

Fashion merchandising -- South Africa.

Available: Copies:

11.

Cover image for If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy

If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy

If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy

by

Arndt, Jasmine Star.

Format:

Manuscript

Publication Date

2012

Excerpt:

Fashion merchandising -- South Africa.

Available: Copies:

12.

Cover image for Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers

Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers

Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers

by

Naidoo, Marisha.

Format:

Manuscript

Publication Date

2012

Excerpt:

Fashion merchandising -- South Africa.

Available: Copies:

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Choi, Tsan-Ming, editor.

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Friedman, Jessica.

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Grose, Virginia.

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Fashion merchandising -- South Africa.

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Fashion merchandising.

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Marketing research -- South Africa.

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Consumers' preferences -- South Africa.

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Advertising -- Fashion.

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Brand choice -- South Africa.

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Clothing trade -- Management.

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Clothing trade.

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Consumer behavior -- South Africa.

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Consumer behavior.

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Entrepreneurship.

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Fashion design.

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Internet marketing -- South Africa.

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Marketing -- South Africa.

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New business enterprises -- Management.

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Women consumers.

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Young consumers -- South Africa.

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