Principles and practice of marketing

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Title:

Principles and practice of marketing

Author:

Jobber, David, 1947-

ISBN:

9780077140007

Personal Author:

Jobber, David, 1947-

Edition:

7th ed.

Publication Information:

Maidenhead : McGraw-Hill Higher Education, ©2013.

Physical Description:

xxxv, 885 pages : color illustrations ; 26 cm

Subject Term:

Marketing -- Europe -- Case studies.

Added Author:

Ellis- Chadwick, Fiona.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025582319	658.8 J62P 2013	1	Searching... Unknown

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Summary

Summary

This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing and adverts to demonstrate marketing principles in practice.

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