The marketing plan handbook

Select an Action

Place Hold(s)
Add to My Lists
Email
Print

Title:

The marketing plan handbook

Author:

Wood, Marian Burk, author.

ISBN:

9781292021676

Personal Author:

Wood, Marian Burk, author.

Edition:

5th edition, Pearson new international edition.

Physical Description:

ii, 213 pages : illustrations ; 28 cm.

General Note:

Publication date from publisher's website.

Subject Term:

Marketing -- Planning -- Handbooks, manuals, etc.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... IIEMSA	General Books	33168025766037	658.802 W877M 2014	1	Searching... Unknown

For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

Available:*

Bound With These Titles

On Order

Summary

Summary