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An analysis of the evolving implementation of social media in positioning a brand campaign : case study : the Coca Cola Company 'Share a Coke' campaign

An analysis of the evolving implementation of social media in positioning a brand campaign : case study : the Coca Cola Company 'Share a Coke' campaign

by

De Klerk, Chelsea Dee.

Format:

Manuscript

Publication Date

2015

Excerpt:

study : the Coca Cola Company 'Share a Coke' campaign / De Klerk, Chelsea Dee.

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2.

Cover image for Business in Africa : corporate insights

Business in Africa : corporate insights

by

Games, Dianna.

Format:

Books

Publication Date

2013

Excerpt:

; Hospitality: Carlson Rezidor Hotel Group / Andrew McLachlan ; Retail and services: the Coca-Cola Company

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