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Consumer behaviour : South African psychology and marketing applications

Botha, Elrie, 1970-

Format:

Books

Publication Date

2019

Excerpt:

, reference groups and the diffusion of innovations -- 8. Cultural and sub-cultural influences on consumer

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Digital media and innovation : management and design strategies in communication

Gershon, Richard A., author.

Format:

Books

Publication Date

2017

Excerpt:

design -- Business process innovation -- Business and innovation failure -- The diffusion of innovation

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The complete marketer : 60 essential concepts for marketing excellence

McDonald, Malcolm.

Format:

Books

Publication Date

2013

Excerpt:

; The product life cycle ; Diffusion of innovation ; Developing new products ; Pricing strategies

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Global political economy : evolution and dynamics

O'Brien, Robert, 1963- author.

Format:

Books

Publication Date

2013

Excerpt:

International division of labor -- History.

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Consumer behaviour : South African psychology and marketing applications

Mpinganjira, Mercy.

Format:

Books

Publication Date

2013

Excerpt:

diffusion of innovation -- Cultural and sub-cultural influences on consumer behaviour -- Family and

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