Marketing and the common good : essays from Notre Dame on societal impact

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Title:

Author:

Murphy, Patrick E., 1948-

ISBN:

9780415828826

Publication Information:

Abingdon, Oxon : Routledge, 2013.

Physical Description:

xxii, 328 pages ; 24 cm.

Contents:

Machine generated contents note: pt. I Introduction -- 1.The common good: The enduring effort to re-center marketing / Patrick E. Murphy -- 2.A larger view of marketing: Marketing's contributions to society / Elizabeth S. Moore -- pt. II Societal aspects of marketing and consumption -- 3.Slouching toward Utopia: When marketing is society / John F. Sherry, Jr. -- 4.The case for clarity / Joel E. Urbany -- 5.How marketing serves the common good: A long-term consumer perspective / Michael J. Etzel -- 6.Social issues of marketing in the American economy / E. Jerome McCarthy -- pt. III Catholic Social Thought issues in marketing -- 7.Caritas in Veritate: Updating Catholic Social Teaching for responsible marketing strategy / Patrick E. Murphy -- 8.A commentary on Catholic Social Teaching and "wanting the right things" / Timothy J. Gilbride -- pt. IV Sustainability issues in marketing --

Contents note continued: 9.Consumption in the un-commons: The economic case for reclaiming the commons as unique markets / F. Byron (Ron) Nahser -- 10.Marketing's contributions to a sustainable society / Alexandria Miller -- 11.Creative destruction and destructive creations: Environmental ethics and planned obsolescence / Joseph P. Guiltinan -- pt. V Public policy issues in marketing -- 12.Should marketers be persuading our children? A controversial question / Elizabeth S. Moore -- 13.Firearms and the common good: A meaningful discussion about solutions / Kevin D. Bradford -- 14.Notre Dame and the Federal Trade Commission / William L. Wilkie -- pt. VI Ethical issues in marketing -- 15.From twins to strangers: Considerations of paired kidney donation across gift and market economies / Tonya Williams Bradford -- 16.Ethics in selling: A case-oriented, stakeholder-focused approach / John A. Weber -- 17.Discerning ethical challenges for marketing in China / Qibin Niu --

Contents note continued: pt. VII Conclusion -- 18.Can we get there from here? Charting the contours of the common good / John F. Sherry, Jr. -- 19.Afterword: A blast from the past / John J. Kennedy.

Subject Term:

Marketing -- Moral and ethical aspects.

Social marketing.

Added Author:

Murphy, Patrick E., 1948-

Sherry, John F.

Copies:

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025595576	306.34 M978M 2014	1	Searching... Unknown

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Summary

Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate has lent this topic extra gravitas.

Through original research and scholarship from the influential Mendoza School of Business, this book looks at marketing's ramifications far beyond simple economic exchange. It addresses four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good.

By bringing together the wide-ranging and interdisciplinary contributions, it provides a uniquely comprehensive and challenging exploration of some of the most pressing themes for business and society today.