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1. 
Cover image for Consumer behaviour : South African psychology and marketing applications
Consumer behaviour : South African psychology and marketing applications
by 
Botha, Elrie, 1970-
Format: 
Books
Publication Date 
2019
Excerpt: 
, reference groups and the diffusion of innovations -- 8. Cultural and sub-cultural influences on consumer
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2. 
Cover image for Applying communication theory for professional life : A practical introduction.
Applying communication theory for professional life : A practical introduction.
by 
Dainton, Marianne.
Format: 
Books
Publication Date 
2015
Excerpt: 
? -- Diffusion of Innovations -- Innovation Decision Process -- Why Some Innovations and Not Others? -- Time and
Available: Copies:
3. 
Cover image for Innovation governance : how top management organizes and mobilizes for innovation
Innovation governance : how top management organizes and mobilizes for innovation
by 
Deschamps, Jean Philippe, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Diffusion of innovations -- Management.
Available: Copies:
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