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1. 
Cover image for Principles of supply chain management : a balanced approach
Principles of supply chain management : a balanced approach
by 
Wisner, Joel D., author.
Format: 
Books
Publication Date 
2023
Excerpt: 
benefits to firms of all sizes are being realized. We think this text is unique in that it uses a novel and
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2. 
Cover image for Marketing research : using analytics to develop market insights
Marketing research : using analytics to develop market insights
by 
McDaniel, Carl, Jr., 1941- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
, felt that they provide a unique skill set that enables them to understand the customer. This, they
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3. 
Cover image for Innovation management and new product development
Innovation management and new product development
by 
Trott, Paul VerfasserIn.
Format: 
Books
Publication Date 
2021
Excerpt: 
management process. We need to recognise that change is at the heart of it. And that change is caused by
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4. 
Cover image for Internationalization of firms from economies in transition : the effects of a politico-economic paradigm shift
Internationalization of firms from economies in transition : the effects of a politico-economic paradigm shift
Internationalization of firms from economies in transition : the effects of a politico-economic paradigm shift
by 
Thai, Mai Thi Thanh.
Elgar Online (Restricted to University of Ottawa)
Format: 
Books
Publication Date 
2014
Excerpt: 
internationalization. This book is an essential resource for academics and students of strategic management
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