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1. 
Cover image for Key marketing metrics : the 50+ metrics every manager needs to know
by 
Farris, Paul W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Pfeifer, Phillip Edward, 1951- author.
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2. 
Cover image for The Routledge handbook of events
by 
Page, Stephen J.
Format: 
Books
Publication Date 
2015
Excerpt: 
Benckendorff and Philip L. Pearce -- The political analysis and political economy of events / C. Michael Hall
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