Exploring the influence of brand aestethics on consumers' image of the Woolworths brand

Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?

A study based on the work of Aaker to examine if the brand identity of Woolworths has contributed to the growth shown from 2007, through the impact of its identity and image on brand equity

Towards and understanding of instant rewards programmes : an investigation of Woolworths' Wrewards programme against brand identity

BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaign

Eat in for four : how domestic heteronormativity informs the Woolworths food brand