information processing theory in advertising -- Socio-cultural theory in advertising -- Levels of explanation

-Developed Countries Some Common Risks of International BusinessDistance and Logistics; Language and Cultural

? -- Sources of inspiration -- A social science approach to complexity -- Box 8.2 Characteristics of complex

: Public, market, audience, stakeholder; Interrelationships; Characteristics of publics; Categories of

: Individuals' Human Nature -- The Second Level of Analysis: States' Internal Characteristics -- Geopolitical

Cultural Characteristics.

Cultural Characteristics.