, targeting, and positioning -- Implementing the tourism and hospitality marketing mix -- 8. Tourism and

. Tourism distribution -- 11. Promoting and advertising tourism products -- 12. Sales promotion and personal

addresses concepts such as consumer behaviour, marketing research, segmentation, targeting and positioning

integrated marketing communications -- Managing mass communications: advertising, sales promotions, events

Advertising and integrated brand promotion / O'Guinn, Thomas C.

-- Promotional strategy and new media -- Advertising, sales promotion and public relations -- Persoanl selling

information systems and market research -- Segmentation, targeting, and positioning -- Importing, exporting