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1. 
Cover image for Digital PR
by 
Whatmough, Danny, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Digital PR / Whatmough, Danny, author.
Available: Copies:
2. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
by 
Scott, David Meerman, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs
Available: Copies:
3. 
Cover image for Planning and managing public relations campaigns : a strategic approach
by 
Gregory, Anne, 1953- author.
Format: 
Books
Publication Date 
2015
Excerpt: 
PR in practice series.
Available: Copies:
4. 
Cover image for Public relations and communications : from theory to practice
by 
O'Donnell, Aoife, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Dr Robbie Smyth -- 10. The Roles of PR Practitioners -- 11. Developing a PR Strategy -- 12. Content
Available: Copies:
5. 
Cover image for Public Relations: principles and practice
by 
Dalla Pria, Madel.
Format: 
Books
Publication Date 
2021
Excerpt: 
: Motivating and leading PR teams; Chapter 10: Digital technology and PR; Chapter 11: PR research for
Available: Copies:
6. 
Cover image for Reputation management : the key to successful public relations and corporate communication
by 
Doorley, John, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Society, the International Communications Consultancy Organization, the PR Council, CVS Health, Edelman
Available: Copies:
7. 
Cover image for The public relations handbook
by 
Theaker, Alison HerausgeberIn.
Format: 
Books
Publication Date 
2021
Excerpt: 
exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen
Available: Copies:
8. 
Cover image for Strategic corporate social responsibility : tools & theories for responsible management
by 
Haski-Leventhal, Debbie, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
: Holistic CSR and marketing -- CSR and marketing: Should we PR our CSR? -- Three strategies for CSR
Available: Copies:
9. 
Cover image for Digital marketing analytics : making sense of consumer data in a digital world
by 
Hemann, Chuck, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
, earned, and owned digital channels Leverage digital data way beyond PR and marketing: for strategic
Available: Copies:
10. 
Cover image for Organizational crisis communication
by 
Frandsen, Finn, 1956- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond
Available: Copies:
11. 
Cover image for Exploring public relations : global strategic communication
by 
Tench, Ralph, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
affairs -- Pr in the world of finance -- Integrated marketing communications -- Sponsorship and public
Available: Copies:
12. 
Cover image for Public relations writing : strategies & structures
by 
Newsom, Doug, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
PR writing, starting with the roles and responsibilities of the PR writer, followed by writing
Available: Copies:
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