's influence on marketing -- Understanding consumer decision-making -- Analysing the competitive situation

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

that is both sustainability-focused and consumer-centric. Executive insights, head-scratching blunders

Consumer behavior -- Research.

Acceptance Model (TAM): Antecedents and Consequences/ The Consumer Culture Theory (CTC) Research Tradition

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

Consumers -- Attitudes.

marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in

of advertising research -- Uses of advertising research -- Research ethics.

-- Marketing research -- Consumer behaviour -- Market segmentation, targeting and positioning -- Segmenting

: Analysing the tourism market -- 6. Segmentation, targeting, and positioning -- 7. Consumer behaviour in

Handbook of research on gender and marketing / Dobscha, Susan, editor.