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1. 
Cover image for Integrated marketing communication
Integrated marketing communication
Integrated marketing communication
by 
Mulder, D. (Dalmé)
Format: 
Books
Publication Date 
2025
Excerpt: 
Advertising.
Available: Copies:
2. 
Cover image for Public Relations: principles and practice
Public Relations: principles and practice
by 
Dalla Pria, Madel.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0417/2004009943.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004009943-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004009943-d.html
Format: 
Books
Publication Date 
2021
Excerpt: 
, Chapter 7: Planning and executing a PR programme ; Chapter 8: Public relations budgeting; Chapter 9
Available: Copies:
3. 
Cover image for Advertising & promotion
Advertising & promotion
by 
Hackley, Christopher E., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Advertising & promotion / Hackley, Christopher E., author.
Available: Copies:
4. 
Cover image for Marketing communication : an integrated approach
Marketing communication : an integrated approach
Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2020
Excerpt: 
-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper
Available: Copies:
5. 
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C., author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Advertising media planning.
Available: Copies:
7. 
Cover image for Consumer behavior
Consumer behavior
by 
Schiffman, Leon G., author.
Format: 
Books
Publication Date 
2019
Excerpt: 
, this text prepares readers for careers in brand management, advertising, and consumer research. The 12
Available: Copies:
8. 
Cover image for Strategic integrated marketing communications
Strategic integrated marketing communications
by 
Percy, Larry, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1776444&site=ehost-live
Format: 
Books
Publication Date 
2018
Excerpt: 
Strategic planning.
Available: Copies:
9. 
Cover image for The nuts 'n bolts of media planning : a comprehensive industry guide
The nuts 'n bolts of media planning : a comprehensive industry guide
The nuts 'n bolts of media planning : a comprehensive industry guide
by 
Belter, Luisa.
Format: 
Books
Publication Date 
2018
Excerpt: 
Advertising media planning -- South Africa.
Available: Copies:
10. 
Cover image for MKTG 10
MKTG 10
by 
Lamb, Charles W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
-- Personal selling and sales management -- Social media and marketing -- Part 6: Pricing decisions -- Pricing
Available: Copies:
11. 
Cover image for The nuts 'n bolts of media planning : a comprehensive industry guide
The nuts 'n bolts of media planning : a comprehensive industry guide
The nuts 'n bolts of media planning : a comprehensive industry guide
by 
Belter, Luisa.
Format: 
Books
Publication Date 
2017
Excerpt: 
Advertising media planning -- South Africa.
Available: Copies:
12. 
Cover image for Strategic planning for public relations
Strategic planning for public relations
by 
Smith, Ronald D., 1948- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Strategic planning for public relations / Smith, Ronald D., 1948- author.
Available: Copies:
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