communication management -- Digital marketing -- Customer value and retention -- People, processes and physical

business, human service organizations, and government to work together with people who have a lived

-- Everything that can be digital, will be: Creative techs, developers, and the mobile future -- Stopping people

Strategic creativity : a business field guide to advertising, branding, and design / Landa, Robin

Project management for engineering, business and technology / Nicholas, John M., 1945- author.

practice today. It can be used for introductory management courses as well as courses that cover business

The business environment changes constantly, and so too must the approaches to managing a business

Study Texts are CIMA approved and cover the full syllabus. Topics covered: Business models; Managing

strategies -- 7. Strategy formulation: grand and functional strategies -- 8. The Business Model Canvas as a

International business / Peng, Mike W., 1968- author.

Social responsibility of business.

, business-to-business (B2B) marketing versus business-to-consumer (B2C) marketing, and ethical