Media channel planning perspectives and frameworks Towards an integrated brand communication. /

Integrated marketing communication / Mulder, D. (Dalmé)

communication management -- Digital marketing -- Customer value and retention -- People, processes and physical

Professional and business communication : personal strategies for the post-digital future / Hartley

Strategic integrated marketing communications / Percy, Larry Verfasser. (DE-588)170799492

education -- Legal accountabilities in educational institutions -- Difficulties in communication and

-- Developing project proposals -- Part II: Planning, performing, and controlling a project -- Defining scope

relationship building -- Part 2. THE PARTNERSHIP PROCESS -- Chapter 6. Prospecting -- Chapter 7. Planning the

Principles of strategic communication / Holtzhausen, Derina Rhoda, author.

: Theories and techniques; Chapter 5; Global PR communication; Chapter 6: Digital communication strategies

communication management -- Digital marketing -- Customer value and retention -- People, processes and physical

and errors, communication, auditor's liability and the consideration of laws and regulations -- Audit