Digital marketing in practice : design, implement and measure effective campaigns / Knight, Hanne

Public relations campaigns : an integrated approach / Luttrell, Regina, 1975- author.

strategic brand management process and communication planning -- IMC planning -- Limitations to IMC -- The

communication decisions -- Marketing communication planning and campaign tactics -- Persuasive communication

Strategic brand management / Chernev, Alexander, author

Public relations campaigns : an integrated approach / Luttrell, Regina, 1975- author.