MKTG13 : principles of marketing

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Title:

Author:

Lamb, Charles W., author.

ISBN:

9780357127810

Personal Author:

Lamb, Charles W., author.

Edition:

13th edition.

Physical Description:

vii, 410 pages : color illustrations ; 28 cm

General Note:

"4LTR Press."

Contents:

The World of Marketing -- Analyzing Market Opportunities -- Product Decisions -- Distribution Decisions -- Promotion and Communication Strategies -- Pricing Decisions.

Subject Term:

Marketing -- Textbooks.

Marketing -- Management -- Textbooks.

Added Author:

Hair, Joseph F., Jr., 1944-

McDaniel, Carl, Jr., 1941-

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIESDN	1:GEN-BOOK	000157502	658.8 LAM	1	Searching... Unknown

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Summary

MKTG from 4LTR Press connects students to the principles of marketing--bringing them to life through timely examples showing how they're applied at the world's top companies every day.