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1. 
Cover image for The practice of public relations
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2011
Excerpt: 
relations -- Public relations writing -- Writing for the eye and ear -- Integrated marketing communications
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2. 
Cover image for Introducing public relations : theory and practice
by 
Butterick, Keith.
Format: 
Books
Publication Date 
2011
Excerpt: 
-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective PR
Available: Copies:
4. 
Cover image for Effective public relations
by 
Cutlip, Scott M.
Format: 
Books
Publication Date 
2006
Excerpt: 
's Disadvantages -- Titles and Reporting Relationships -- Working with Other Departments -- Marketing -- Legal
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