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1. 
Cover image for Introducing public relations : theory and practice
Introducing public relations : theory and practice
by 
Butterick, Keith.
Format: 
Books
Publication Date 
2011
Excerpt: 
-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective PR
Available: Copies:
2. 
Cover image for Effective public relations
Effective public relations
by 
Cutlip, Scott M.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0514/2005016701.html
Format: 
Books
Publication Date 
2006
Excerpt: 
-- What Roles Research Tells Us -- Technicians Versus Managers -- Environmental Influences -- Scanning and
Available: Copies:
3. 
Cover image for Exploring public relations
Exploring public relations
by 
Tench, Ralph.
Format: 
Books
Publication Date 
2006
Excerpt: 
communication -- Public relations research and evaluation -- Audiences, stakeholders, publics -- Corporate image
Available: Copies:
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