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1. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
by 
Scott, David Meerman, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs
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2. 
Cover image for The practice of public relations
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Public relations and social media -- Crisis management -- Launching a career.
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3. 
Cover image for Reputation management : the key to successful public relations and corporate communication
by 
Doorley, John.
Format: 
Books
Publication Date 
2011 2010 2007
Excerpt: 
Reputation management -- Ethics and communication -- Media relations -- Social media
Available: Copies:
4. 
Cover image for Exploring public relations
by 
Tench, Ralph.
Format: 
Books
Publication Date 
2006
Excerpt: 
relations -- Role of the public relations practitioner -- Media context of contemporary public relations and
Available: Copies:
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