Summary

The background to this book is giving an understanding of the unique characteristics of African people, which tend to be overlooked in business situations. It draws educational parallels between the concept of customer service as a cultural phenomenon and practice in the prominent business enterprises around the world. The author analyses successes and failures in many fields: the business sector, political arena, quasi-government institutions, the public sector, the professions and the grass-roots community. Trends and practices in Africa are presented providing an information resource both within and outside Africa.