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1. 
Cover image for Marketing strategy : planning and implementation
Marketing strategy : planning and implementation
by 
Walker, Orville C.
Format: 
Books
Publication Date 
1999
Excerpt: 
McGraw-Hill International editions. Marketing & advertising series.
Available: Copies:
2. 
Cover image for Strategic marketing
Strategic marketing
by 
Cravens, David W.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Marketing -- Management -- Case studies.
Available: Copies:
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