by
Cravens, David W.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
Format:
Books
Publication Date
2006
Excerpt:
. Financial analysis for marketing planning and control -- Ch. 3. Markets and competitive space -- App. 3A
by
Best, Roger J.
Format:
Books
Publication Date
2005
Excerpt:
segmentation and customer relationship marketing -- Competitor analysis and sources of advantage -- Product