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1. 
Cover image for Strategic marketing
Strategic marketing
by 
Cravens, David W.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Ch. 1. Market-driven strategy -- Ch. 2. Corporate, business, and marketing strategy -- App. 2A
Available: Copies:
2. 
Cover image for Global management
Global management
by 
Mendenhall, Mark E., 1956-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006784218&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
1995
Excerpt: 
International business enterprises -- Management.
Available: Copies:
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